Jersey Shore Blue Tesla Takedown Rally

On March 29, 2025, Jersey Shore Blue launched its Tesla Takedown campaign with a high-visibility protest outside the Tesla dealership in Eatontown, New Jersey. This marked the beginning of a broader grassroots push to challenge the political influence of billionaire elites — particularly Elon Musk, whose alignment with far-right ideologies and support of Donald Trump has drawn increasing concern from pro-democracy groups nationwide.

Purpose of the Action

  • Protest Elon Musk’s growing political involvement and unaccountable power

  • Oppose the normalization of billionaire control over public discourse and elections

  • Call for accountability in both corporate and political spheres

  • Reject anti-democratic alliances between tech moguls and authoritarian leaders

Primary message:
“Fire Musk. Dump Trump. Democracy is not for sale.”

What Happened

Protesters gathered along the road in front of the dealership, carrying bold and creative signs. Highlights included:

  • “Musk Is an Unelected Bureaucrat”

  • “Dump Trump”

  • “Fire Musk”

  • “Save Democracy, Dump the Doge”

  • “Tesla = Fascist Tech”

  • “Trump = Useful Idiot”

The rally featured chants, megaphone speeches, and a colorful display of flags and banners. Vehicles with mounted flags circled the area, increasing visibility and impact.

Community Response

Many drivers honked in support. Local residents approached protesters to ask questions and engage in dialogue. The event was captured in photos and video, spreading across social media platforms as part of the broader campaign narrative.

Why It Matters

This rally signaled the launch of a sustained campaign against the consolidation of power in the hands of unelected billionaires. Jersey Shore Blue’s action reminded the public that democracy requires vigilance — and that resistance starts at the local level.